He should not be confused with the German soccer coach of the same name.
 Personal history
In 1977 he started "Fantastic Shop" in Düsseldorf, an import business for British and American books and boardgames where his brother-in-law Ulrich Kiesow later worked with him. Fuchs and Kiesow had a keen knowledge of the RPG boom in the United States and were among the first to prepare for a similar boom in Germany; their business flourished.
Fuchs had been producing a science fiction anthology series together with a friend, Hans-Joachim Alpers, that was cancelled after 6 volumes (out of 15 projected volumes). Fuchs, Alpers and Kiesow subsequently decided to create their own publishing house, Fantasy Productions, as a Gesellschaft bürgerlichen Rechts (GbR), a Partnership Agreement under the German Civil Code, in 1983. The GbR and the Fantastic Shop business were merged into the Fantasy Productions GmbH (Limited Liability Company) in 1988. With Fuchs as CEO, FanPro went on to become one of the premier German game publishers for RPGs and tactical boardgames. From 1988 onwards they produced the German edition of BattleTech under license from FASA.
On 1996 Werner Fuchs personally supported the formation of the (second) MechForce Germany. With his support, the reincarnated organisation could obtain a license from FASA.
After their BattleTech and Shadowrun licenses ran out, FanPro reduced itself to its book publishing division (formerly its Phoenix imprint) in 2007. Around the same time, FanPro also sold off the intellectual properties to Das Schwarze Auge, FanPro's premier German RPG system. This effectively marked the end of FanPro as a game developer.
Werner Fuchs remained CEO of Fantasy Productions Medienvertriebsgesellschaft GmbH until its termination in 2012.
Together with Charif Ben Lasfar, Werner Fuchs set up the 17und8 GbR in 2009, an online store and retailer that completely took over FanPro's business, including the online store (still named "FanPro Shop").
- www.phantastik-news.de interview (undated, apparently from around 2004; German)