I recently watched the mid-90s cartoon show on Hulu for the first time since it aired on television. And I have to say that it touches me on a level that I don’t think anyone marketing a cartoon to sell toys really has before or since.
I grew up in the 80s and 90s, when cartoons were usually made in such a way as to appeal to the most number of age groups. And they usually stuck to a really clear-cut list of things you can and can’t get away with regarding real life issues like war and politics. Shows like Tiny Toons and Animaniacs got away with well written and subtle jokes aimed at an adult audience, even though any four year old could plop down and watch it and have just as much fun as a teenager, or even their parents.
Exosquad broke all the rules of what cartoons could get away with- in the western hemisphere anyway. Japanese anime had been catering to an adult and mature audience for decades at that point, and even their toy-selling shows like Mobile Suit Gundam, Dougram, Votoms, and a slew of others had very adult themes. I think Universal Studios was aiming at that market here in the US; told exactly like an epic war movie.
Exosquad didn’t pull any punches either. Genocide, forced starvation, concentration camps, political intrigue, and post-traumatic stress were relevant and very visible in the show’s storyarc. Maybe it’s because I was well into the BattleTech novels at the time, but the grand epicness of the show really made me think this was what the BattleTech animated series should have been. This was a fight for humanity itself on an interplanetary level. It of course helped that mecha were the center technology of the series; from BattleArmor to light ‘Mechs.
Visually and audibly, Exosquad was unimpressive. The Exoframes and other vehicles looked… well, ugly as sin. There were many types, but most appeared to be patterned after the Power Loader from Aliens. This seemed pretty realistic and a really neat idea for someone who had only seen mecha controlled from cockpits previously. Unfortunately there were continuity errors aplenty with their technology. Gun barrels firing in one scene and launching off as missiles the next was a common issue as well as the hit-or-miss sound effects.
There were also conflicting colors everywhere that really made no sense outside of market research circles that said little kids like brightly colored toys. The same went for the character uniforms and, my god, their hairstyles. The animation was also very substandard; on par with most of the cel animation for the time, but I admit I was spoiled by the better looking Japanese animated shows, and even some Western landmark shows like Starcom: The US Space Force; whose animation really stood out compared to their contemporaries.
But the main draw for the show was as I said, its story. While a war story set in space is nothing especially novel; even then, for something marketed at kids this was really different and new. Here was a cartoon where racial bigotry was actually one of the lesser themes compared to all the other evil things people did to each other.
The show centers on Able Squad, a team of Exoframe pilots roughly equivalent to a fighter squadron lead by Major J.T. Marsh. He was level-headed and didn’t play by the rules and was more concerned with getting the job done and keeping his squad safe than obeying superior officers. If his captain did or ordered something Marsh thought nonsensical (which was often in the first season) he called him on it. Usually to his own cost. The character reminded me a bit of Pappy Boyington; a Marine fighter squadron commander from World War II who was famous for similar behavior. The squad is packed with some very different personalities; and naturally part of the entertainment was from how the squadmates interacted with each other. The show lasted for two seasons, so there was twice the time to develop the characters compared to the BattleTech cartoon- who interacted in some similar ways.
The story starts off with space pirates attacking a freighter, and a united Earth government rattling sabers at each other on what they should do about the growing trend of pirate attacks. Phaeton, a Neosapien; a genetically-engineered human and the governor of Mars, convinces the government to dispatch the bulk of the Terran navy, the Exofleet, to hunt down the pirates. But while they were deployed towards the edge of the solar system, Phaeton enacted a series of surgical strikes and a secret military he’d been building to take over Earth and the inner colonies and their resources. This part of the plot is VERY reminiscent of Hitler’s secret military buildup of the 1930s and subsequent Blitzkrieg war of the late 1930s and early 40s.
The Exofleet suddenly finds itself cut off from support, yet still manage to organize a dedicated resistance movement on Earth and Mars. The Neosapiens use the humans as slave labor for the most part, and incredibly, starve the rest and even send some into the sun on modified garbage barges. The show also touches on human turncoats who enjoy a slightly higher status in the ‘Neosapien order’ in exchange for informing on rebels or even using the media to guide the masses into complacency. This was some really heavy stuff for kids to grasp back in the ’90s. As boys we really aren’t exposed to war outside of plastic toys and knocking bad guys over. And most cartoon shows, like GI Joe only reinforced it by showing combat in a safe and kid-friendly way. It was a kick in the butt that I for one am pretty grateful for.
Overall I enjoyed the show then and I enjoy it now. Its ugly but the message about the horrors of war and human nature has probably never been more relevant. And it only goes to show that good writing and execution will be remembered long after the kids grow up and stop playing with the toys the marketing department hawked in stores.
Well bargained, and done.
The best part is that its a prequel to Robotech. Yes really that was part of the backstory they never went into.
I believe that was a marketing tie-in between Playmates Toys and Harmony Gold.
Robotech being Carl Macek’s composite story tying together three completely unrelated anime series by Studio Nue and Fuji Television, No amount of splicing and retconning could really push Exosquad into any kind of actual Robotech prequel.
From what ive read it was supposed to be a precursor to the Zentradi invasion. With the series ending with the Zentradi invasion. But things eneded up getting left out and ending early.
From what I understand. the Robotech ExoSquad crossover toys were nothing more than Playmates getting both Robotech and ExoSquad licensing from Universal Pictures and Harmony Gold and just merging the toy lines without telling either of the companies what they were doing. There were some people saying it leads to a supposed lawsuit between Harmony Gold and Playmates but for me anyways lead to an odd Field trial??? But I do know that Harmony Gold pulled their licensing with Robotech when they found out but Universal Pictures with ExoSquad keep there’s going with Playmates.
Ron is correct: It wasn’t intended to be a Robotech prequel although many speculated about this because of the mixing of the toy lines. Here is an article posted by a guy who talked with story editor Michael Edens. It fills in a lot about where they were headed in the series, how they were kind of making it up as they went along and what ended the series. Edens did say they were open to merging story lines if it did not interfere with the Exo-squad side of things. However, it was never discussed so they were planning on just continuing the 3rd season in the Exo-Squad universe. Here’s the link: http://www.stwing.upenn.edu/~pdanner/exo/eps/comments.html
Loved that show. Never collected the toys, but it was definitely good storytelling for a kid’s cartoon.
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I was watching an online review of the video game BattleTech and it reminded me of two MechWarrior-type toys that I had growing up. Couldn’t remember the name of the brand or the series. I had no context for them all those years ago. An image search led me to your page, where it hit me: Exosquad!